DEADLINE — AUGUST 12, 2026: German Authorised Representative for packaging becomes mandatory for non-EU direct sellers.
Guides

German market access, explained in plain English

What the law actually requires from non-EU sellers — without the legal jargon. Written by the people who handle these registrations every day.

My listing is blocked right now

Emergency · LUCID

Amazon.de listing suspended over LUCID? Here's exactly why, and how to fix it

Why Amazon's automated check blocks listings, what to verify first, and how fast a fix can realistically happen.

Emergency · Batteries

Your German battery registration was cancelled. Here is what to do, in order.

A step-by-step recovery plan for sellers whose stiftung ear registration was removed for lacking a representative.

Emergency · Diagnosis

Amazon Germany blocked your listing? Diagnose which compliance issue it is, in 5 minutes

A quick-reference table to work out whether it's GPSR, packaging or battery law — and why it's sometimes more than one.

Understanding the law before it becomes a problem

VerpackG · Deadline August 12, 2026

Germany's packaging law: why every non-EU seller needs a German representative from August 12, 2026

The EU Packaging Regulation makes an Authorised Representative mandatory for direct sellers. What changes, who is affected, and what happens if you do nothing.

BattDG · Already in force

Selling batteries into Germany? Without a German representative, your registration gets cancelled

The new German battery law (BattDG) replaced the old BattG in October 2025 — and foreign registrations without a representative are being removed. Here is how to fix it.

LUCID · Step-by-step

LUCID registration for non-EU sellers: the step-by-step guide (and the one step you cannot delegate)

How the German Packaging Register works, why Amazon asks for your LUCID number, and how to register correctly the first time.

GPSR · In force since December 2024

The GPSR Responsible Person: what non-EU brands must have on every product sold in the EU

The General Product Safety Regulation requires an EU-established responsible economic operator. What that means, what they do, and how to appoint one.